|
Political. Economic,
Social & Technological
(PEST measures
market attractiveness) |
|
Political
-
Ecological and
environmental issues
-
Current
legislation home market
-
Future
legislation
-
North American
and international legislation
-
Regulatory
bodies and processes
-
Government
policies
-
Government term
and change
-
Trading
policies
-
Funding, grants
and initiatives
-
Home market
lobbying and pressure groups
-
International
pressure groups
-
Wars and
conflict
|
Economic
-
Home economy
situation
-
Home economy
trends
-
Overseas
economies and trends
-
General
taxation issues
-
Taxation
specific to product & services
-
Seasonality and
weather issues
-
Market and
trade cycles
-
Specific
industry factors
-
Market routes
and distribution trends
-
Customer and
end-user drivers
-
Interest and
exchange rates
-
International
trade and monetary issues
|
Social
-
Lifestyle
trends
-
Demographics
-
Consumer
attitudes and opinions
-
Media views
-
Law changes
affecting social factors
-
Brand, company,
technology image
-
Consumer buying
patterns
-
Fashion and
role models
-
Major events
and influences
-
Buying access
and trends
-
Ethnic/religious factors
-
Advertising and
publicity
-
Ethical issues
|
Technological
-
Competing
technology development
-
Research
funding
-
Associated and
dependent technologies
-
Replacement
technology and solutions
-
Maturity of
technology
-
Manufacturing
maturity and capacity
-
Information and
communications
-
Consumer buying
mechanisms and technology
-
Technology
legislation
-
Innovation
potential
-
Technology
access, licensing, patents
-
Intellectual
property issues
-
Global
communications
|
